You know that annoying girl at the office who talks in acronyms? Or that guy who won’t stop clicking his pen in meetings? Your social media style can be just as irritating to your fans. Make sure you know your audience and are talking to them accordingly. Monique wrote about brand [...]
We often say that numbers don’t matter as much as engagement. Having 100 followers who talk to you all the time is more important than having 1000 who never talk at all. Social media is about conversations, and discovering and fostering your evangelists. Yet we still see companies who are more concerned with the quantitative [...]
One of the first questions I get about social media is, “How do I talk?”
The answer is actually pretty simple: As if you were talking to someone. One of my social media peeves is people who write their Facebook posts or tweets as if they were a PR or Marketing bot, using words like [...]
One of the “joys” of the Internet is that it’s a 24/7/365 medium. If you have a question or comment for a company you can tweet them or post on their Facebook wall, and you can expect them to get back to you.
Of course, we all know that this isn’t necessarily the [...]
When I worked on Wall Street, the dividing line between my personal life and my professional one was dark and bold. Like many people, the reasons for such a dark line were concerns around judgment and perception. Would I be taken seriously if my coworkers knew I relished playing Dungeons & Dragons on the weekends?
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Social Media has quickly become a key component in Brand Loyalty. All brands seek to find loyal fans, fans that come back over and over again to purchase a product or service and better yet, evangelize the brand to their friends. Social Media can help you engage with your loyalists, learn about [...]
In some circles, the word “crowdsourcing” gets people’s hackles up. What is crowdsourcing, and why does it sometimes get a bad rap?
At it’s most basic, crowdsourcing is a set of principles, processes and platforms to get things done. The process of crowdsourcing usually includes putting out an open call to a group online and [...]
