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Stop SOPA

Why We Went Quiet Yesterday

By Nik Hewitt On January 19, 2012 · 1 Comment

Yesterday we had a redirect on these pages and said nothing in our social channels. Not a Tweet, not a Post. Nothing. Let’s face it, this was out of character. So why? What motivates people like us and sites like Wikipedia, Redit, G00D, even Google to take a stand?

Currently there’s legislation under consideration by [...]

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189256_4572

Social Media Predictions Beyond 2012 [pt. 2]

By Nik Hewitt On December 15, 2011 · Leave a Comment

“I figure lots of predictions is best. People will forget the ones I get wrong and marvel over the rest.” ~ Alan Cox

With a few basic top-level predictions earlier this week – namely brands beginning to better understand social ROI, integration of shopping functionality into social channels, and web 3.0 and the semantic web doing our discovery and [...]

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SocialMediaCrystalBall

Social Media Predictions Beyond 2012 [pt. 1]

By Nik Hewitt On December 13, 2011 · 1 Comment

“The groundhog is like most other prophets; it delivers its prediction and then disappears.” ~ Bill Vaughan

It’s that time of year again when we have to dig out our crystal balls and do the obligatory blogging of predictions for next year. As a futurist, here’s a few top-level guesses based on the technology, trends, and [...]

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Any Excuse… And The B2B Social Media Saga

By Steven Jackson On November 7, 2011 · Leave a Comment

Last Thursday evening I attended a get together of the Any Excuse… Yahoo! group.  This group was started and is moderated by Ian Finley of the Gartner Group.  It’s a group of local Boston current and ex-marketing VPs.  The charter is to support one another, with promotion to the group strictly forbidden.  Really good group [...]

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Opportunity

What Google+ Means for Direct Marketers

By Nik Hewitt On October 4, 2011 · Leave a Comment

The tools may have changed, but the song remains the same.

The Web is now personal. VERY personal. Everyone is a content producer, whether they realize it or not.

Google realizes this. Google’s deal with Twitter has run out so it no longer has Twitter content in its search, and Facebook is giving content to [...]

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Two Faces of Me

Two-Faceness in Social Media

By Monique Elwell On August 23, 2011 · 1 Comment

When I worked on Wall Street, the dividing line between my personal life and my professional one was dark and bold. Like many people, the reasons for such a dark line were concerns around judgment and perception. Would I be taken seriously if my coworkers knew I relished playing Dungeons & Dragons on the weekends?

[...]

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Google Circles

Running Circles Around your Friends

By Monique Elwell On August 9, 2011 · 1 Comment

A good chunk of my career has focused on the cultural habits that lend toward adoption of technology. My latest conundrum is Google+’s Circles, which allows (requires?) you to sort your contacts into a series of Circles you create.

We sort people and things. It’s in our nature as humans. Technologically [...]

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Can Technology Really Save the Planet?

By Monique Elwell On July 13, 2011 · 11 Comments

The author asks if technology can change our culture or has it already and we’ve just been waiting for the tools. She uses Google Maps as an example.

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Tip: Importing Email Lists Into Facebook Pages

By Nik Hewitt On June 14, 2011 · Leave a Comment

Here’s a nifty and relatively new little feature we thought we’d pass on to our friends and customers who now administrate their own Facebook Pages.

Facebook Page admins can now send up to 5000 email invitations to people who they think might like to become a follower of their Page with a new feature called [...]

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Thinking About Social Mobile Wine Apps

By Aliza Sherman On April 26, 2011 · Leave a Comment

A few months ago, the Wine Sisterhood released their first mobile app – the Drink-u-lator (on iPhone and Android). The app is a beverage calculator to help you better estimate the number of bottles of wine, beer and spirits to purchase for [...]

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