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What is Facebook’s Endgame?

By Karen Woodward On September 27, 2011 · Leave a Comment

Remember when Facebook was just for people with an .edu email address? Maybe you don’t, but that’s how (The) Facebook got started. It was supposed to be an interactive version of the school “facebook” that had students’ photos and contact information. When I first joined Facebook it was still just about sharing news and photos [...]

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"Change is inevitable. Change is constant" - Benjamin Disraeli

Change the Channel: Social Media Evolution

By Nik Hewitt On August 31, 2011 · Leave a Comment

A lot of users complain that they can’t keep up with Facebook and its constant tweaks, modifications, and changes. On the back-end, for business, things are moving all the time and it’s a full time job to stay abreast of what happening. Over the years I’ve developed something of a Taoist attitude to social networks. [...]

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Google Circles

Running Circles Around your Friends

By Monique Elwell On August 9, 2011 · 1 Comment

A good chunk of my career has focused on the cultural habits that lend toward adoption of technology. My latest conundrum is Google+’s Circles, which allows (requires?) you to sort your contacts into a series of Circles you create.

We sort people and things. It’s in our nature as humans. Technologically [...]

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Show & Tell

A #picture Paints a 1000 Words

By Nik Hewitt On August 2, 2011 · Leave a Comment

There’s a lot you can say in 140 characters on Twitter, but we often forget there’s more than one way to say it. As an individual, or a as a brand, let’s not ignore multimedia. Through a mobile device, or through services linked to Twitter, it’s possible to add photos and video and add a [...]

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Decoding the Language of Twitter Part 2: Anatomy of a Tweet

By Shelli Martineau On June 28, 2011 · 4 Comments

In Part 1 of Decoding the Language of Twitter  I described some tweeting basics. Now let’s deconstruct some tweets. I call this, “Anatomy of a Tweet”:

Example 1

Translation: Shelli Martineau reposted this from Conversify. It says: Social Media Marketing Internship available (link to the information) with (link to [...]

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Decoding the Language of Twitter Part 1: Twitter Terms

By Shelli Martineau On June 21, 2011 · 4 Comments

Twitter gives us 140 characters in which to convey news, information, cool links, promotions, pictures, and other short, interesting messages. Because space is at a premium in this channel, Twitterers have devised several ways to shorten their communications and maximize their effectiveness. In this post, I attempt to clear up some of the confusion surrounding [...]

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Tip: Importing Email Lists Into Facebook Pages

By Nik Hewitt On June 14, 2011 · Leave a Comment

Here’s a nifty and relatively new little feature we thought we’d pass on to our friends and customers who now administrate their own Facebook Pages.

Facebook Page admins can now send up to 5000 email invitations to people who they think might like to become a follower of their Page with a new feature called [...]

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EPPS/Digital Hollywood Panel

By Karen Woodward On May 10, 2011 · 2 Comments

I had the honor of sitting on a panel at the Digital Hollywood conference last week, called ‘Using Internet and Digital Media to Communicate Key Messages to Promote Movies, TV shows & DVDs.’ Talking about social media as it pertains to entertainment is a dream come true as it marries [...]

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Twitter Hashtags: What, Where, Why and How

By Shelli Martineau On March 31, 2011 · 2 Comments

If you’ve seen or used twitter for any amount of time you’ve probably noticed them or have heard people buzzing about “hashtags.” Most new or inexperienced Twitter users have little to no idea what hashtags are for (lets face it, even some experienced Twitterers don’t know) or how they can be found and utilized for [...]

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What makes you click? [on a Facebook Social Ad]

By Haley Kilgour On March 17, 2011 · Leave a Comment

In Facebook, you are probably familiar with the little ads that appear on the right hand side of your Facebook profile. While some may roll their eyes at being inundated with yet another online ad, has anyone noticed how incredibly accurate they are about things you are actually interested in? In Facebook, you have the [...]

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