I was in a LinkedIn Group the other day and came across a member in group who wrote, “We all know how it can be challenging for a new business to grow a fan base. So let’s follow each other’s business on Facebook. If you’ve got a business page on Facebook simply leave [...]
If you are a marketing professional handling your brand’s Social Media you’re probably used to co-workers asking “How do we know this Social Media stuff is working?” and/or “Is Social Media really helping to sell more products or services?” While we all want to believe it does work, how do we know? Have you asked [...]
One of the “joys” of the Internet is that it’s a 24/7/365 medium. If you have a question or comment for a company you can tweet them or post on their Facebook wall, and you can expect them to get back to you.
Of course, we all know that this isn’t necessarily the [...]
Social Media has quickly become a key component in Brand Loyalty. All brands seek to find loyal fans, fans that come back over and over again to purchase a product or service and better yet, evangelize the brand to their friends. Social Media can help you engage with your loyalists, learn about [...]
There’s a lot you can say in 140 characters on Twitter, but we often forget there’s more than one way to say it. As an individual, or a as a brand, let’s not ignore multimedia. Through a mobile device, or through services linked to Twitter, it’s possible to add photos and video and add a [...]
