I was in a LinkedIn Group the other day and came across a member in group who wrote, “We all know how it can be challenging for a new business to grow a fan base. So let’s follow each other’s business on Facebook. If you’ve got a business page on Facebook simply leave [...]
Do you know how to reach your Influencers?
A one-to-one social media marketing campaign (sometimes called an influencer outreach campaign) enables brands toconnect with influencers, promotes authentic conversations about a brand or product and empowers influencers to use their social media standing to tell their audience about goods/services they love/hate or feel indifferent about.
Influencer [...]
15 years ago when I first worked in search engine ‘submission’ (it wasn’t called ‘optimization’ back then) everyone wanted to be on Yahoo, Lycos was our faithful search hound, Jeves served up ‘natural language’ search, and getting a client listed on Dmoz was like getting a hole-in-one. That all changed with the advent of Google, [...]
If you are a marketing professional handling your brand’s Social Media you’re probably used to co-workers asking “How do we know this Social Media stuff is working?” and/or “Is Social Media really helping to sell more products or services?” While we all want to believe it does work, how do we know? Have you asked [...]
One of the first questions I get about social media is, “How do I talk?”
The answer is actually pretty simple: As if you were talking to someone. One of my social media peeves is people who write their Facebook posts or tweets as if they were a PR or Marketing bot, using words like [...]
