I was in a LinkedIn Group the other day and came across a member in group who wrote, “We all know how it can be challenging for a new business to grow a fan base. So let’s follow each other’s business on Facebook. If you’ve got a business page on Facebook simply leave [...]
Last Thursday evening I attended a get together of the Any Excuse… Yahoo! group. This group was started and is moderated by Ian Finley of the Gartner Group. It’s a group of local Boston current and ex-marketing VPs. The charter is to support one another, with promotion to the group strictly forbidden. Really good group [...]
If you are thinking of running a contest on your Facebook page there are a few things to consider before starting. From beginning to end a good campaign is based on research, planning, good strategy and is bolstered by sheer creativity. The following is a list of 5 things to consider when planning your Facebook [...]
You created a Facebook Page. Now you have to get people there. There are many ways to do this (more on that in future blogs) but to build a solid following of engaged fans first you’ll need to find them on Facebook. The best way to do that is via Facebook [...]
What you measure in Social Media is really dependent on what you want to achieve. Thinking about this strategically, if you want to educate your audience, then measure education. If you want to increase loyalty, then measure loyalty.
You know who your target is, (if not see: “Everyone is not Your Target
”), now what do you want to get them to do?
If you build a Facebook Page or a Twitter Profile, don’t expect jobs of fans and followers to show up. That ship has sailed.
An objective list, or not so objective, of marketing objectives that work in social media. Your feedback is welcome!
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