I was in a LinkedIn Group the other day and came across a member in group who wrote, “We all know how it can be challenging for a new business to grow a fan base. So let’s follow each other’s business on Facebook. If you’ve got a business page on Facebook simply leave [...]
You know that annoying girl at the office who talks in acronyms? Or that guy who won’t stop clicking his pen in meetings? Your social media style can be just as irritating to your fans. Make sure you know your audience and are talking to them accordingly. Monique wrote about brand [...]
We often say that numbers don’t matter as much as engagement. Having 100 followers who talk to you all the time is more important than having 1000 who never talk at all. Social media is about conversations, and discovering and fostering your evangelists. Yet we still see companies who are more concerned with the quantitative [...]
Do you know how to reach your Influencers?
A one-to-one social media marketing campaign (sometimes called an influencer outreach campaign) enables brands toconnect with influencers, promotes authentic conversations about a brand or product and empowers influencers to use their social media standing to tell their audience about goods/services they love/hate or feel indifferent about.
Influencer [...]
Facebook ads are not a “set it and ignore it” ad buy. On the contrary, you should check your ads a couple of times a day to see how they’re doing. Bids can fluctuate during the day depending on what the competition is bidding and how much of your target audience is on Facebook at [...]
If you are a marketing professional handling your brand’s Social Media you’re probably used to co-workers asking “How do we know this Social Media stuff is working?” and/or “Is Social Media really helping to sell more products or services?” While we all want to believe it does work, how do we know? Have you asked [...]
One of the first questions I get about social media is, “How do I talk?”
The answer is actually pretty simple: As if you were talking to someone. One of my social media peeves is people who write their Facebook posts or tweets as if they were a PR or Marketing bot, using words like [...]
