We often say that numbers don’t matter as much as engagement. Having 100 followers who talk to you all the time is more important than having 1000 who never talk at all. Social media is about conversations, and discovering and fostering your evangelists. Yet we still see companies who are more concerned with the quantitative [...]
Do you know how to reach your Influencers?
A one-to-one social media marketing campaign (sometimes called an influencer outreach campaign) enables brands toconnect with influencers, promotes authentic conversations about a brand or product and empowers influencers to use their social media standing to tell their audience about goods/services they love/hate or feel indifferent about.
Influencer [...]
Social Media has quickly become a key component in Brand Loyalty. All brands seek to find loyal fans, fans that come back over and over again to purchase a product or service and better yet, evangelize the brand to their friends. Social Media can help you engage with your loyalists, learn about [...]
