In some circles, the word “crowdsourcing” gets people’s hackles up. What is crowdsourcing, and why does it sometimes get a bad rap?
At it’s most basic, crowdsourcing is a set of principles, processes and platforms to get things done. The process of crowdsourcing usually includes putting out an open call to a group online and [...]
Now that Social Media has come into the limelight and is accepted as something we simply must add into the marketing mix to stay on top of our game, marketing professionals are beginning to realize Social Media doesn’t just stop at the marketing department. Marketing or PR departments seem to be a foot in the [...]
Schumpter suggests that we learn from our mistakes. This is particularly true for social media. If you are an organization that is uncomfortable with testing and experimentation, perhaps social media is not for you.
Living Social Denver found itself in an awkward position last week when it offered a concealed weapons class on the anniversary of the Columbine school (located outside Denver) shooting.
That’s why we always do a Social Media Editorial Calendar for our clients.
The calendar [...]
Get involved in an industry that is changing the world – Social Media. Conversify is a virtual, international Social Media marketing services agency looking for two visionary interns over the summer months. Both internships will not only focus on Social Media production and learning more about the work we do for our clients, but also [...]
I was recently asked by by one of our account managers: “How do you select which social networks to participate, and which tools to use?” In dashing off a return email it dawned on us that this was information that might be useful to our readers:
Every client has objectives, assets, [...]
As standard, when we set-up a clients Facebook presence, we include our community guidelines on their behalf. We do this as a tab called ‘Guidelines’, which we custom built ourselves. You can see an example here, on the Conversify community. We want to offer you the chance to add this [...]
I was looking for an example of our day-to-day channel management so I could explain to a friend how and why what we do is different from someone not-so-social-media-savvy doing it. I was trying to explain that little things, and ways of doing things, make a great difference in social marketing [...]
by the Conversify Production Team
Our good friends at Wine Sisterhood have inspired us to drink more. So we take a drink every time…
…Facebook changes the Profile layout.
…Facebook changes its privacy settings.
…Facebook changes anything at all.
…You see a Mashable post in your Facebook stream.
[...]
Newsletters aren’t as 1999 as they first might seem. Sure, in a modern world where we’re all connected and follow tons of professional channels they may seem a bit old-fashioned, but we all have to remember that our wider audience needs access to a variety of levels and types of communication and messaging. Not everyone follows [...]
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