“I figure lots of predictions is best. People will forget the ones I get wrong and marvel over the rest.” ~ Alan Cox
With a few basic top-level predictions earlier this week – namely brands beginning to better understand social ROI, integration of shopping functionality into social channels, and web 3.0 and the semantic web doing our discovery and [...]
“The groundhog is like most other prophets; it delivers its prediction and then disappears.” ~ Bill Vaughan
It’s that time of year again when we have to dig out our crystal balls and do the obligatory blogging of predictions for next year. As a futurist, here’s a few top-level guesses based on the technology, trends, and [...]
Last Thursday evening I attended a get together of the Any Excuse… Yahoo! group. This group was started and is moderated by Ian Finley of the Gartner Group. It’s a group of local Boston current and ex-marketing VPs. The charter is to support one another, with promotion to the group strictly forbidden. Really good group [...]
A lot of users complain that they can’t keep up with Facebook and its constant tweaks, modifications, and changes. On the back-end, for business, things are moving all the time and it’s a full time job to stay abreast of what happening. Over the years I’ve developed something of a Taoist attitude to social networks. [...]
When I worked on Wall Street, the dividing line between my personal life and my professional one was dark and bold. Like many people, the reasons for such a dark line were concerns around judgment and perception. Would I be taken seriously if my coworkers knew I relished playing Dungeons & Dragons on the weekends?
[...]
Social Media has quickly become a key component in Brand Loyalty. All brands seek to find loyal fans, fans that come back over and over again to purchase a product or service and better yet, evangelize the brand to their friends. Social Media can help you engage with your loyalists, learn about [...]
A good chunk of my career has focused on the cultural habits that lend toward adoption of technology. My latest conundrum is Google+’s Circles, which allows (requires?) you to sort your contacts into a series of Circles you create.
We sort people and things. It’s in our nature as humans. Technologically [...]
Schumpter suggests that we learn from our mistakes. This is particularly true for social media. If you are an organization that is uncomfortable with testing and experimentation, perhaps social media is not for you.
For the last 16 years, most internet users have been willing to give up lots of juicy personal information in exchange for a stick of gum. Social Media users are the same, or even worse!
Social Networking sites and Online Dating Sites will still be around for years to come.
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