Schumpter suggests that we learn from our mistakes. This is particularly true for social media. If you are an organization that is uncomfortable with testing and experimentation, perhaps social media is not for you.
While social media is best at generating loyalty and evangelism, it can be used for direct marketing and used well. Here is how you do it.
Does your organization need social media insurance? This post outlines what it is and what the risks are you are trying to insurance against.
Given the wholesome nature of the Alaska State Fair, we never imagined being at risk for a nationwide social media crisis. But when you throw in a rabble rouser with something to say, someone with a video camera and a YouTube account, suddenly you realize you might have a problem. This post shares with you how to handle your own crisis.
An objective list, or not so objective, of marketing objectives that work in social media. Your feedback is welcome!
We’re the first to agree that social media marketing is about conversations, but to what end?
We’ve been finding that people are not only willing but wanting to speak with companies and let them know how they feel about a company’s products because they want to be heard and want to [...]
Register.com’s is listening to the universal twitter feed. What a sterling example of twitted customer service!
Twitter
- It is a sad day. Conversify is closing. Thank you to everyone who supported us in the last three and a half years!
- <3 RT @NYCityMama: Feeling exhilarated by the beauty of #napa. Loving this experience! #winesister Round Pond Estate http://t.co/959pyMhh
- @alizasherman @Mcwine @askwifey it was lovely :-)
- Bing, Which Has Deals With Facebook and Twitter, Finally Speaks on Social Search Controversy - http://t.co/Wgr8nmiy
- Valentine’s Day 2012 Ideas for Marketers - http://t.co/rQPOqxer
Categories
- B2B Social Media
- Blogging
- Brand and Messaging
- Case Study
- Clients
- Consumer Insights
- Conversify Clients
- Conversify News
- Crisis Communications
- Customer Service
- Direct
- Events
- Investor Relations
- Loyalty
- marketing
- News and Media
- Objectives
- Privacy
- Shopping
- Social Media How To
- Social Media Measurement
- Social Media ROI
- Social Media Strategy
- Social Media Theory
- Social Media Tools
- Target
- team
- Technological Change
- Training
- Uncategorized
- Virtual Company
Recent Comments
- Jennifer Collins on Why We Went Quiet Yesterday
- Anonymous on Social Media Predictions Beyond 2012 [pt. 1]
- HOW TO: Create Your Own Influencer Outreach Campaign | Conversify on What Social Media Marketing Objectives Work
- HOW TO: Create Your Own Influencer Outreach Campaign | Conversify on Tips for Social Media Success Measurement
- Tips for Social Media Success Measurement | Conversify on What Edge Rank Is and Why You Should Care
