If you are a marketing professional handling your brand’s Social Media you’re probably used to co-workers asking “How do we know this Social Media stuff is working?” and/or “Is Social Media really helping to sell more products or services?” While we all want to believe it does work, how do we know? Have you asked [...]
One of the first questions I get about social media is, “How do I talk?”
The answer is actually pretty simple: As if you were talking to someone. One of my social media peeves is people who write their Facebook posts or tweets as if they were a PR or Marketing bot, using words like [...]
The tools may have changed, but the song remains the same.
The Web is now personal. VERY personal. Everyone is a content producer, whether they realize it or not.
Google realizes this. Google’s deal with Twitter has run out so it no longer has Twitter content in its search, and Facebook is giving content to [...]
Remember when Facebook was just for people with an .edu email address? Maybe you don’t, but that’s how (The) Facebook got started. It was supposed to be an interactive version of the school “facebook” that had students’ photos and contact information. When I first joined Facebook it was still just about sharing news and photos [...]
One of the “joys” of the Internet is that it’s a 24/7/365 medium. If you have a question or comment for a company you can tweet them or post on their Facebook wall, and you can expect them to get back to you.
Of course, we all know that this isn’t necessarily the [...]
If you’re paying attention (and maybe a little obsessive like the folks here at Conversify), you may have noticed that Facebook filters your news feed into either “Top News” or “Most Recent” posts. Because you’re clever, you’ve probably already asked why this happens and how you can get your posts to the top [...]
A lot of users complain that they can’t keep up with Facebook and its constant tweaks, modifications, and changes. On the back-end, for business, things are moving all the time and it’s a full time job to stay abreast of what happening. Over the years I’ve developed something of a Taoist attitude to social networks. [...]
When I worked on Wall Street, the dividing line between my personal life and my professional one was dark and bold. Like many people, the reasons for such a dark line were concerns around judgment and perception. Would I be taken seriously if my coworkers knew I relished playing Dungeons & Dragons on the weekends?
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Social Media has quickly become a key component in Brand Loyalty. All brands seek to find loyal fans, fans that come back over and over again to purchase a product or service and better yet, evangelize the brand to their friends. Social Media can help you engage with your loyalists, learn about [...]
A good chunk of my career has focused on the cultural habits that lend toward adoption of technology. My latest conundrum is Google+’s Circles, which allows (requires?) you to sort your contacts into a series of Circles you create.
We sort people and things. It’s in our nature as humans. Technologically [...]
