Today I was asked what value social media brings to brands. It’s a great question, as I told the inquirer, it requires a different way of thinking about your marketing efforts. People get tripped up with social media because it doesn’t always follow the traditional linear direct marketing model, i.e. I place an [...]
Yesterday we had a redirect on these pages and said nothing in our social channels. Not a Tweet, not a Post. Nothing. Let’s face it, this was out of character. So why? What motivates people like us and sites like Wikipedia, Redit, G00D, even Google to take a stand?
Currently there’s legislation under consideration by [...]
Many hotels, restaurants and franchises with multiple locations are struggling with their social media brand architecture. If you are a restaurant with ten separate locations, should you have a set of social media channels (Facebook, Twitter, etc.) for each location? The answer is often ‘Yes’ as it provides for a local feel and personal is social, [...]
I was in a LinkedIn Group the other day and came across a member in group who wrote, “We all know how it can be challenging for a new business to grow a fan base. So let’s follow each other’s business on Facebook. If you’ve got a business page on Facebook simply leave [...]
You know that annoying girl at the office who talks in acronyms? Or that guy who won’t stop clicking his pen in meetings? Your social media style can be just as irritating to your fans. Make sure you know your audience and are talking to them accordingly. Monique wrote about brand [...]
A big portion of what we do here at Conversify is blogging, Tweeting or providing status updates on behalf of our clients’ brand. Before we can do that our clients need to share with us what their brand personality is so we can engage as their brand in social media in a consistent [...]
“I figure lots of predictions is best. People will forget the ones I get wrong and marvel over the rest.” ~ Alan Cox
With a few basic top-level predictions earlier this week – namely brands beginning to better understand social ROI, integration of shopping functionality into social channels, and web 3.0 and the semantic web doing our discovery and [...]
“The groundhog is like most other prophets; it delivers its prediction and then disappears.” ~ Bill Vaughan
It’s that time of year again when we have to dig out our crystal balls and do the obligatory blogging of predictions for next year. As a futurist, here’s a few top-level guesses based on the technology, trends, and [...]
We often say that numbers don’t matter as much as engagement. Having 100 followers who talk to you all the time is more important than having 1000 who never talk at all. Social media is about conversations, and discovering and fostering your evangelists. Yet we still see companies who are more concerned with the quantitative [...]
Losing Control and Liking It.
Clients express concern frequently over the lack of control of their brand in social media. Frustrations and fears range from someone Tweeting inappropriate comments about their brand, leaving negative comments on their Facebook Page, or taking their TV advertising it, spoofing it and then putting it up on YouTube for all the world [...]