Yesterday we had a redirect on these pages and said nothing in our social channels. Not a Tweet, not a Post. Nothing. Let’s face it, this was out of character. So why? What motivates people like us and sites like Wikipedia, Redit, G00D, even Google to take a stand?
Currently there’s legislation under consideration by [...]
I was in a LinkedIn Group the other day and came across a member in group who wrote, “We all know how it can be challenging for a new business to grow a fan base. So let’s follow each other’s business on Facebook. If you’ve got a business page on Facebook simply leave [...]
You know that annoying girl at the office who talks in acronyms? Or that guy who won’t stop clicking his pen in meetings? Your social media style can be just as irritating to your fans. Make sure you know your audience and are talking to them accordingly. Monique wrote about brand [...]
“I figure lots of predictions is best. People will forget the ones I get wrong and marvel over the rest.” ~ Alan Cox
With a few basic top-level predictions earlier this week – namely brands beginning to better understand social ROI, integration of shopping functionality into social channels, and web 3.0 and the semantic web doing our discovery and [...]
“The groundhog is like most other prophets; it delivers its prediction and then disappears.” ~ Bill Vaughan
It’s that time of year again when we have to dig out our crystal balls and do the obligatory blogging of predictions for next year. As a futurist, here’s a few top-level guesses based on the technology, trends, and [...]
We often say that numbers don’t matter as much as engagement. Having 100 followers who talk to you all the time is more important than having 1000 who never talk at all. Social media is about conversations, and discovering and fostering your evangelists. Yet we still see companies who are more concerned with the quantitative [...]
Do you know how to reach your Influencers?
A one-to-one social media marketing campaign (sometimes called an influencer outreach campaign) enables brands toconnect with influencers, promotes authentic conversations about a brand or product and empowers influencers to use their social media standing to tell their audience about goods/services they love/hate or feel indifferent about.
Influencer [...]
Facebook ads are not a “set it and ignore it” ad buy. On the contrary, you should check your ads a couple of times a day to see how they’re doing. Bids can fluctuate during the day depending on what the competition is bidding and how much of your target audience is on Facebook at [...]
15 years ago when I first worked in search engine ‘submission’ (it wasn’t called ‘optimization’ back then) everyone wanted to be on Yahoo, Lycos was our faithful search hound, Jeves served up ‘natural language’ search, and getting a client listed on Dmoz was like getting a hole-in-one. That all changed with the advent of Google, [...]
