In the Fall of 2009, Conversify was hired by Canopy Management to launch their Wine Sisterhood, a new online community designed for women who love wine and want to have their say in how new wines are created. We recruited wine-loving women to the Wine Sisterhood to participate in wine discussions, surveys, and engaging conversations. Canopy Management, uses the feedback from their community to develop new wine blends, branding narratives, brand identities and marketing initiatives, what we call ‘sip sourcing’. With their Wine Sisterhood brand and product growing through Social Media, the company now has a built-in, loyal consumer base for every new wine they launch.
The best part—a strong Sisterhood that drives sales and supports negotiation with distributors!
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