Knock Knock was founded on January 1, 2002, by Jen Bilik, with the mission of creating interesting, smart, well-designed gift and stationery products. Knock Knock already had an excellent online marketing team but needed some last-minute support to promote their products through Social Media during the holiday season. Conversify was tasked with reaching influential bloggers in time for the holidays.
Conversify reviewed and augmented their existing Social Media marketing plan and provided strategic services to disseminate the Knock Knock holiday message and promotional campaign to bloggers. We conducted extensive research and contacted over 700 influential bloggers covering topics ranging from motherhood, gadgets, dating, pets to humor.
In the six crazy weeks preceding Christmas, we secured 30 bloggers to run contests published in time for the holidays. We succeeded in showcasing and promoting Knock Knock’s bloggers so much that bloggers continued to respond long after the holidays, offering continued online exposure to the Knock Knock brand and their products.
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