Monique Elwell started her career during the ‘90s dotcom boom on Wall Street. Working for investment banks such as Smith Barney, Union Bank of Switzerland, Merrill Lynch and Wit Capital, she published equity research reports on the nascent internet industry, providing her with unprecedented access to the movers and shakers, from the Silicon Corridor to Silicon Alley to Silicon Valley. As a result, Monique quickly sifts through “cool fluff” and targets tools, campaigns and business models that make sense from a business and marketing standpoint. Later, she went to the qualitative side, leading the travel and leisure practice at Iconoculture, a market research, consumer insight and trends company.
She covers the gamut from business and marketing strategy to consumer insight with special attention to how consumers engage in technology and create communities. Over the years, her clients and coverage have ranged from Walt Disney Parks and Resorts, Excite, Starwood Hotels & Resorts, Yahoo!, Harrah’s Resorts and Casinos, Lycos, and Vail Resorts International.
She is an avid skier, dabbles in creative pursuits, is renovating an old Victorian and can often be found vacationing in exotic locals like Bulgaria or Burma.
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